People write about all kinds of things on The Ecohome Network. Sometimes they reference companies or products. Sometimes they subtly (or not) promote brands. All fine by us. What The Ecohome Network doesn’t allow is using someone else’s trademark in a way likely to confuse people.
What’s a trademark?
商标可以是很多东西，但通常是一个词、短语或设计(如公司名称、产品名称、口号或标志)。它告诉你，这种商品或服务来自一家公司，而不是其他公司。
Trademarks exist to prevent consumer confusion over the source of a particular good or service. They also stop one company from free riding on another company’s investment in branding. By contrast, they do not exist to help a company stop someone from discussing it (or its products) or to end secondary markets.
Someone’s using my trademark on The Ecohome Network. What do I do?
If you think someone’s using your trademark in a way that’s likely to confuse readers, let us know. We’ll investigate it. Then we’ll take appropriate action. This might include temporarily or permanently removing a post or account.
If you think someone is infringing your trademark, send the following information to[email protected]:
- Your contact information:
Name
Mailing address
Email address
Phone number
请注意-我们将商标通知转发给发布争议内容的用户。这可能包括您的联系信息，您的组织名称，以及通知的内容。为了保护您的隐私，您可能希望提供业务联系信息而不是个人联系信息。
2. The trademarked word or symbol
3. The trademark registration number and country where you claim trademark rights.
4. The category of goods and/or services in which you assert rights.
5.一个链接到你认为侵权的生态家园网络的内容。
6. A description of how particular content may create confusion. The more concrete, the better.
7. The action you request (e.g., removal of a particular post).
8. If you’re not the rights holder, describe your relationship to the rights holder.
9. A statement that:
- You have a good faith belief that use of the trademark is not authorized by the trademark owner
- You have determined in good faith after a reasoned analysis that the use of the trademark is not fair use
- The information in your notice is accurate
If someone’s using my trademark, in what scenarios would you not take it down?
- If they’re using it in a way not likely to confuse anyone about the source of a good/service.
- If they are making fair use of it, such asnominative fair use. This is when someone uses a trademark to refer to a company or brand, not to indicate it is the source of a good or service. For example, if someone writes a story about Company X and in that story uses the phrase “Company X” to refer to “Company X,” that’s probably fair use. Even if “Company X” is your trademark. People are allowed to use your company or product name to write things, even negative things, about your company/product/brand. As long as they’re not confusing anyone about whether you authorized or endorse the post.
If you have questions or comments, write and let us know –[email protected].